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Is A Private Sale The Right Home Selling Option Nowadays?
In a private sale, sellers dispense with real estate agents and advertise their property themselves. They hope to attract purchasers who will offer the best price for their property, leading to a sale in which the vendor does not pay any real estate commission to an agent.
This seems great in theory, but in the Queensland market at least, there is a big problem with this approach. This would affect all vendors attempting a Brisbane private sale. The trouble is that for better or worse, most buyers who are looking to buy real estate first of all visit the website called realestate.com.au. I heard from one of their competitor's agents that realestate.com.au has 94% of the market in Queensland. Whether this is correct or not I do not know, but the market share of this website is very high. You would be crazy to try to sell residential property without advertising on this specific site. If you did try, how could you be sure that you were getting the best buyer for your property? You would be missing out on reaching so many buyers it would not be surprising.
The simple fact of the matter is, that at the time of writing, only qualified real estate agents and their representatives can publicize properties for sale on this portal. Further, these agents must have a Form 22a signed by the client - that is, a valid listing document, before they are able to put a property up on this site. Any agent who flaunts this rule is asking for trouble.
Historically this left many sellers in a bind. How to avoid the huge commissions - like about $12,000 on the sale of a $400,000 house and still get the right amount of market advertising for reaching the target audience?
This is why, in Queensland anyway, I think it is best to forget about traditional private sales as a way of getting the top price in your hand for your property.
With this issue in mind, Happening Real Estate was formed. For some years now, we have been doing deals with sellers - providing them with relevant market information, and listing their houses on realestate.com.au as well as domain.com.au - WITHOUT charging the huge commissions which are common in the industry. It is done as a fee for service model. We manage the inquiries, connect buyers and sellers, sellers show their own home, and we negotiate for the sellers to achieve the best possible result. We then prepare legal contract papers and get signed contracts to the solicitors. The good thing about this for the seller is that he or she gets to reach all the buyers that any agent can reach through online advertising - and the seller commonly pays 90% or more less than traditional real estate commissions for the service!
There are also service packages for those who want guidance in preparing marketing copy, taking photos, arranging signboards and newspaper advertising - all additional things that agents normally do in working to sell property. These packages still produce significant savings for the sellers - often enough to cover the stamp duty on their next property purchase!
Whether you want a full real estate service or a service letting you get the advantages exclusively available to real estate agents, Happening Real Estate have packages designed for you. Don't go it alone with a private sale. Get help, get information, and get marketing advantage for the best sale result. Call us today in Australia on 1300 725 853 and look forward to a winning sale with a very pleasing settlement statement from your solicitor at the end of the process!
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