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The Importance Of Google's Local Search Results And How Local Search Optimization Could Assist Small Business Owners
Everyone has heard of it, Google Places. But just how valuable is it and what are the factors that search engines utilize to determine local ranking? This article is going to discuss local search optimization as well as how you could use it to help better your business.
So, you may ask... Just how valuable are the local map results for my company? Well there is no simple answer to that question. Each company must have a custom built local seo strategy. For instance, in the event that you own a local Thai restaurant and desire to increase your daily foot traffic, local listings will greatly help your efforts. On the other hand, you own a specialty shoe store that does 100% of your business online, local listings are just not for you. Google and other search engines developed their local results pages to help users in finding small business owners with brick and mortar shops, retail stores or restaurants, and get quick info about them - for instance hours, short reviews and even menu items and sale dates.
So, we've whittled a few of you out of the mix now. What's next? How do I better my local search marketing and get premium ranking with these listings?
Step one starts with creating a listing. You can create one by logging into your Google account in the event that you have one, and choosing the local business center icon under your settings. In case you don't have one there, just type into a Google search: "Google Places" and follow the easy to use, step by step listing creation wizard. When creating your listing, it is very important to make sure all the information you provide is correct, including phone number and address as before you finish, you will be required to verify by telephone or even snail mail that in fact the listing is yours.
Lets take a look at the top ten ranking factors for local listings.
1: Claim Your Local Listing - You need to have a listing first.
2: Address Located In City Of Search - The closer you are to the IP, the better.
3: Use Proper Business Category - This is a must, create new categories if you must, just don't try and keyword stuff.
4: Keyword in Business Title - Utilize your correct full name, nevertheless add a keyword if it fits right. IE: Garden Palace Chinese Restaurant
5: How Close Your Address Is to City Center - Don't use a fake address, but if you are corporate, a UPS box (no PO box, only physical address) near the middle of town couldn't hurt
6: Keywords Within the Description - Keep it short as well as sweet.. Remember, you are trying to appeal to the user/searcher.
7: Utilizing Location In Title/Description - IE: Garden Palace of Nashville Chinese Restaurant
8: Using Multimedia in Listing (Video/Images) - Not as important, but try and at least upload a logo.
9: Utilize Custom Fields - Undetermined how much this helps, however they are provided, so make use of them... But don't OVERUSE them and stuff em' full of keywords.
10: Use Local Area Code - Local numbers perform much better, may not help with ranking, but it does with consumer trust.
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